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Diagram #0010 - Front-End Planning with Inspiration®

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Outline View - Product Positioning 

1. Unique Selling Position
   This is the easy part – we've been talking about this for months!
   1. What makes us different from our competition?
      
   2. What need do I fill?
      
   3. What products or services do I provide?
      
2. Target customer
   And this is what we need to research. Should we hire out?
   1. What do they read?
      
   2. How do they spend their time?
      
   3. What are their Job Titles?
      
   4. What Industry?
      
   5. Demographics?
      
   6. What are their key issues or concerns?
      
3. Competition
   
   1. Who is my competition?
      
   2. What do I do that they don't?
      
   3. What do they do better than me?
      
   4. How do they sell and position their product or service?

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